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Congratulations on choosing to invest in the success of your business

‘Get to you know your customer in 30 days and build the product they want’ is a self-paced course, jam packed with great learnings. By the end of the six lessons you will have learnt how to have insightful conversations with your customers and know how to build a more successful business.
  • Level: Beginner
  • Duration:  6 hours 
  • Video Time:  30 mins
  • Author: Pip Stocks
  • Learners: 95+
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What makes us different

In this course you will learn:

Why customer centricity is so important when building your business and you will have detailed your business issues using our templates.
How to build your hypotheses to your business issues and you will have tested these in your own Customer Conversations. 
What product market fit is and how it differs to problem market fit.
How to craft a structured customer conversation that delivers great insight and you will have had 5-10 customer calls yourself.
The importance of a detailed and nuanced understanding of your customer with our persona template.
The importance of analysis particularly what we call ‘Wow Moments’ and how to use these to formulate your strategy.

Extra free bonuses too:

  • Free 30 day access to our BrandHook Discover AI tool to build your conversation guide and help you analyse your findings.
  • Free weekly office hours with Pip for active learners.
  • A bonus Lesson 7 that outlines the questions you need to ask as you journey to product market fit.
  • A free white paper about the startup fails to avoid.
  • There is also optional 1:1 mentoring you can buy with our founder, Pip Stocks.
Taking this process into your business on an ongoing basis will get you to product market fit faster and help you grow a more successful business.
Pip's invaluable knowledge and insights during the Customer Discovery Workshop at @RMITActivator's Ready to Export Program had a significant impact. The participants quickly adopted the conversation model to build out their networks, and the session played a crucial role in empowering them with the confidence and structure needed to engage in critical conversations to drive their export success.

 Jane Howie,
Innovation & Service Design Lead, RMIT Activator
Instructor

Pip Stocks

A seasoned business woman whose career has thrived in entrepreneurial environments, Pip has experience as a Director, a Start Up Founder, a Non- Executive Board Director and Mentor. 

Her strengths lie in three areas: Building products from scratch, horizon scanning and strategic foresight and mapping customer experiences that fit the brand - all delivered with the absolute focus on growth.

And she is passionate about helping businesses get closer to their customers through proper customer discovery, to find their competitive edge.

Her expertise leading several owner-led business models has resulted in a deep understanding of business strategy, innovation, stakeholder management, organisational culture, customer strategies, profit & loss strategy, risk management and the ability to dive into new industries quickly.


Pip has worked with corporate clients like AMP, Coles, The Country Road Group, 2XU, Vicinity Centres, CUB, Treasury Wine Estates, Museum Victoria, Melbourne Zoos, the Vic Gov, T2, Equity Trustees, Tangerine, Bega Foods and Mondo Energy in Australia.  And in London, worked on Proctor & Gamble business for many years and was the Marketing Manager at Virgin Energy, a Branson startup sold to London Electricity.

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